This year, English Tourism Week runs from 17th to 26th March. English tourism generated over £100 billion in 2019 and supported 2.6 million jobs. I was privileged to visit Cadbury World to celebrate tourism in my constituency and the role Cadbury plays in the local economy.
Cadbury World is Birmingham’s largest tourist attraction and receives over 600,000 visitors a year. Visitors travel from all over the UK and the world, including USA, Australia and UAE. Entry costs £21 for an adult and offers great value for money for a family day out.
Cadbury World provides an interactive experience where visitors can learn about the history of chocolate and the Cadbury family. Most recently, thanks to a £2 million investment, the very popular and exciting 4D Chocolate Adventure cinema zone was created, where you feel like you’re riding a chocolate rollercoaster.
In the Aztec section of the attraction, there are pools of water which visitors often throw coins into. Cadbury World retrieves these coins every three months and dries them to give to charity, including Guide Dogs for the Blind Association and a local Scouts group.
In January 2023, Cadbury World joined in partnership with Merlin Entertainments, a global entertainment company. This is an exciting opportunity for Cadbury World as it joins the other Birmingham Merlin attractions of the National Sea Life Centre, Bear Grylls Adventure and Legoland Discovery Centre, as well as nearby Warwick Castle.
Steve McCabe MP said “Next year marks 200 years of Cadbury and I can’t wait to see what Merlin and Cadbury World are going to do to celebrate. Cadbury and Merlin employ many people in Bournville and across the city, so it is important that we celebrate and support it. I would love to hear constituents’ ideas about how we can celebrate 200 years of a world-renowned brand that has contributed so much to Birmingham.”
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